vallmark* grew out of a young girl’s homegrown way of leaving her mark on everything she touched ~ instead of Hallmark (TM), she would imprint Vallmark with a Swan logo on the back of every card, rock, picture, or other delight that came out of her creative workshop. Val Swan was obsessed with the details, small nuances, incremental improvements, subtleties, tweaks, but also big, sweeping changes, and the overall effect and impact that each individual gem being produced had. She was fixated most of all on the idea that they were completely unique unto themselves, and she continously sought perfection in bringing out the best in whatever she poured her heart into.

The world never stopped whispering to her over the years that she had this special ability, a knack for improving upon the things she came into contact with, and enabling them to be proudly presented in their very best light. And thus, vallmark* was born.